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Advertising offends Muslims 20 Minutes Online (thanks to Armaros)
La Swiss Swiss advertising offends Muslims by Sophie Pieren
The Swiss company faces some sensibilities with its new slogan, "The cross is an asset," thought provoking.
This advertising faces certain sensitivities.
The last campaign of the Swiss carrier does not go unnoticed. On large format posters plastered across the Sarine, is the Swiss flag, accompanied by the slogan "Kreuz ist Trumpf." Which literally means "the cross is an asset," or "clover asset" for fans of jass, the traditional card game. A double meaning is not to be understood by everyone.
Muslims in Switzerland have reacted strongly to this view. On some forums, users rebelled against the Swiss do and that reference to the "cross", not the "Swiss cross" reports "Der Sonntag". The virulence of the Internet is not surprising Turkish journalist Cemil Baysal. So shortly after the excitement caused in the Muslim world by the film "Innocence of Muslims", "Muslims feel that many Christian slogan as a provocation and an attack against Islam."
Swiss, for its part, says that his campaign carries no religious or political message.