Want to sell goods to the Muslim world? Then make the women disappear. IKEA already has its own brand of hijab for its Muslim staff. Quietly the dhimmis go into the night .....
STOCKHOLM (AP) — Ikea is being criticized for deleting images of women from the Saudi version of its furniture catalogue, a move the company says it regrets.
Comparing the Swedish and Saudi versions of the catalogue, free newspaper Metro on Monday showed that women had been airbrushed out of otherwise identical pictures showcasing the company's home furnishings.
The report raised questions in Sweden about Ikea's commitment to gender equality, and the company released a statement expressing "regret" over the issue.
"We should have reacted and realized that excluding women from the Saudi Arabian version of the catalogue is in conflict with the IKEA Group values," the company said.
Women appear only infrequently in Saudi-run advertising, mostly on Saudi-owned TV channels that show women in long dresses, scarves covering their hair and long sleeves. In imported magazines, censors black out many parts of a woman's body including arms, legs and chest.