The fact that none of this list of consultants leaked until after Obama was formally the nominee (the interviews have been ongoing over the last few weeks) is a sign of the level of discipline the campaign demands.
Obama knows it is all style (substance is so so so retro). It's all about selling Obama. Manipulation, propaganda .... think Obama girl. McCain will be painted an ancient, senile relic. Obomba will need a consortium of mop up experts ........ he doesn't have skeletons in the closet, he has a frickin barn.
Less than 24 hours after securing the Democratic presidential nomination, Barack Obama is putting in place six teams of campaign consultants that will handle advertising, polling and direct-mail efforts for the general election campaign.
Much of the expanded structure is built on an existing core of consultants Obama has relied on throughout his primary bid, although the expansion is significant and includes many (although not all) of the up-and-coming firms on the Democratic side.
"It's a big country," said Jim Margolis, a partner at the Democratic media firm of GMMB and one of Obama's lead consultants. "These are some of the most talented people in the party. We want to get the benefit of their expertise."
Margolis as well as Jason Ralston (of GMMB) and David Axelrod (AKP Media) -- the trio has handled the vast majority of Obama's advertising to this point -- will continue to do the bulk of the production and ad-making.
Three other firms -- SS+K, which specializes in reaching young voters and new media, Fuse, a St. Louis-based media firm handling much of Obama's advertising in the black community, and Message Audience & Presentation, a firm that does Obama's Hispanic media -- will also be involved in the creative team, which is known collectively -- although not that creatively -- as the Obama Media Team. (Obama also added Anita Dunn, a longtime party strategist and media consultant, to his team in early April.)
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